Nesma Latest News

Nesma Water & Energy( NW&E) has been awarded a SAR 144.7 million project by the National Water Company (NWC) to complete and rehabilitate water infrastructure in Harub Governorate, Jazan Region. Awarded on October 15, 2026, the project is scheduled for completion over 24 months, from January 2027 to December 2028.

Serving approximately seven mountainous villages, including Al-Haqu, Al-Ezyien, Al-Jouf and Al-Sahaleel, the project involves approximately 56 km of water transmission and distribution networks, four new pumping stations and the rehabilitation of three existing stations. It also includes four new water storage tanks, rehabilitation of three existing tanks, 25 pumps and a total storage capacity of 34,500 m³.

Additional works include seven chlorination systems, a central SCADA control system, 130 network connections and repairs to 45 leakage points. The project will address the challenges of transporting water across mountainous terrain, with an elevation increase of approximately 500 meters.

Upon completion, the project is expected to improve water supply reliability, enhance water quality monitoring and strengthen potable water distribution to communities across Harub Governorate.

The Jubail–Buraydah Independent Water Transmission Project, developed by a consortium led by Aljomaih Energy & Water in partnership with Bahoor Investment Company and Nesma, received the Excellence in Financial Close – Best Financing Model Award at the Sharakat Awards 2026.

The award recognizes the project's financing structure, which is fully compliant with Islamic Sharia principles, and the collaboration between the consortium partners and financing institutions.

Bina alMajal Design & Technical Consulting Company (BAM) is developing and testing AI-powered platforms to improve workflows and business operations, including a Model Review Platform, Human Resources Management (HRM) Platform and an Automated Quantity Take-Off (QTO) Engine, which remains under development as part of a client initiative.

BAM has also completed the minimum viable product (MVP) of its VDC Academy, a training platform focused on BIM, Virtual Design and Construction (VDC) and emerging technologies. The Academy has not yet officially launched, reflecting BAM's ongoing efforts to advance digital innovation and professional development in the construction sector.

The General Authority of Civil Aviation (GACA) awarded an Air Operator Certificate (AOC) to the Air Arabia Consortium as a new national low-cost carrier based at King Fahd International Airport in Dammam, following the consortium’s fulfillment of all regulatory requirements and operational safety, security and quality standards stipulated under the Implementing Regulations of the Civil Aviation Law. The certificate was awarded in the presence of His Excellency the Minister of Transport and Logistics Services, Eng. Saleh bin Nasser Al-Jasser, and His Excellency the President of GACA, Mr. Abdulaziz bin Abdullah Al-Duailej.
This milestone represents an important step toward achieving the objectives of the Aviation Program under the National Transport and Logistics Strategy, which aims to strengthen the Kingdom’s position as a global logistics hub and an international aviation center. The launch of the consortium’s operations from Dammam is expected to enhance competition and improve efficiency in the air transport market, while stimulating economic and tourism activity in the Eastern Province and creating new job opportunities. The carrier is set to serve 24 domestic and 57 international destinations and transport approximately 10 million passengers annually by 2030.
Starting September 20, 2026, the Air Arabia Consortium will begin operating direct flights from King Fahd International Airport in Dammam to three domestic destinations, with two daily flights to Riyadh, two daily flights to Jeddah and one daily flight to Madinah. The launch marks a strategic milestone in expanding affordable and reliable air travel options in the Kingdom and strengthening air connectivity in the Eastern Province by providing flexible, value-added services and an integrated network of domestic and international flights.
The upcoming launch also reflects the growing position of King Fahd International Airport and the confidence of partners in its operational capabilities, supporting Dammam Airports as it enters a new phase of growth and logistics integration to serve passengers and connect the Eastern Province with the world.
The Air Arabia Consortium comprises Air Arabia Group, Nesma Group and KUN Holding Company, with majority Saudi ownership. The new carrier is expected to create more than 2,400 direct jobs, contribute to GDP and support the achievement of Saudi Vision 2030 objectives.

Nesma Security Company has secured two new contracts with Qiddiya Investment Company (QIC) and CEER National Automotive Company, expanding its security operations across major developments in the Kingdom.

Under a 24-month Site-Wide Construction Security Services contract with Qiddiya, valued at approximately SAR 158.3 million excluding VAT, Nesma Security will deploy 564 security personnel, supported by seven facility management personnel and 38 patrol vehicles. The comprehensive scope includes perimeter protection, access control, patrols, traffic management, 24/7 Security Operations Center operations, CCTV monitoring, emergency coordination and security systems.

Nesma Security was also awarded a SAR 580,928 contract excluding VAT to provide security services for the CEER Mobile Store in Diriyah. The assignment covers both assembly and operational phases, including 24-hour security during assembly and dedicated security personnel throughout operations.

The two awards demonstrate Nesma Security’s ability to deliver security solutions across both large-scale developments and specialized national events, while expanding its presence within the Kingdom’s entertainment, automotive and mobility sectors.

Jollibee has expanded its presence in Bahrain with the opening of its newest flagship branch at Bahrain City Centre in Manama.

The grand opening was celebrated with an official ribbon-cutting ceremony and special launch activities, welcoming loyal fans and new guests to experience Jollibee’s signature menu and hospitality. The opening supports Jollibee’s continued expansion across Bahrain, with plans for additional locations to meet growing local demand.

Play Cinemas officially opened its newest location in Al Kharj on September 17, 2026, introducing the first-ever cinema in the governorate. The opening received a strong response from the local community, with high demand and busy screenings from the first day.

The new cinema marks Play Cinemas’ fourth location in Saudi Arabia, joining Jeddah, Dhahran and Dammam. The expansion reflects the brand’s continued focus on making high-quality cinema experiences at affordable prices accessible to more communities across the Kingdom.

Nesma Security Company has received the Letter of Award for a two-year framework agreement with Sports Boulevard Foundation, with a total contract value of SAR 114.6 million, to provide integrated security operations services across locations in Riyadh.

The scope extends beyond conventional guarding to include static and mobile security operations, Security Operations Centers, CCTV monitoring, access control, visitor management, patrols, incident response, emergency support and security reporting. The project is expected to involve approximately 450 Saudi security personnel across a range of operational and supervisory roles.

Technology will play a key role in the project, integrating field security teams with surveillance systems, communications, body-worn cameras, tracking systems and digital reporting platforms. The project will also provide training and knowledge transfer, strengthening the team's capabilities in large-scale urban security, command-and-control operations and coordinated emergency response.

The award reflects Nesma Security’s continued development in delivering integrated, technology-enabled security operations and strengthens its experience in supporting major projects across the Kingdom.

Nesma Esports (NES) strengthened its international presence through two major projects, delivering fan experiences for the Esports World Cup 2026 in Paris and the official Arabic broadcast of The International 2026 in Shanghai.

At the EWC Fan Festival, NES delivered multiple zones and activations over seven weeks, generating an estimated 150,000 to 250,000+ fan engagements. Around 15 to 25 activations and zones were delivered in collaboration with club, publisher and festival partners, with 20 NES team members on the ground and up to 200 additional staff during peak weeks. The project marked NES’s first Fan Festival delivery in a new international market and its biggest commercial project to date.

NES also served as the official Arabic broadcast partner for The International 2026, delivering 111 hours of Arabic coverage across the group stage and playoffs. A team of 16 Arabic-speaking talent and production specialists supported the broadcast across Twitch, TikTok, YouTube and Kick, alongside talent management and social media operations.

The projects demonstrate NES’s expanding capabilities across international esports production, fan experiences, broadcast operations, localization, talent management and digital media.

Play Cinemas launched its #PlayItSmart campaign on July 30, introducing a new brand platform built around the idea that enjoying a premium cinema experience is about making smarter choices, not simply spending more.

Running through the end of August, the campaign combines digital engagement with three online-exclusive offers: the Play It Smart Combo for SAR 35, Share It Combo for SAR 65 and Crew Combo for SAR 120. It also extends across social media through interactive content, competitions, giveaways and ongoing audience engagement.

The campaign has generated 11.5 million impressions and significant audience growth across platforms, with Instagram alone reaching 4.04 million people. Beyond its current campaign period, #PlayItSmart is intended to continue as a long-term communication platform, bringing Play Cinemas’ offers, content, customer engagement and digital experiences under one consistent brand message.

Nesma Infrastructure & Technology (NIT) strengthened its technology position through three key developments. The company received the Gold Vendor Technical Classification Certificate from the Digital Government Authority, recognizing its capabilities across software, ICT consulting, data center support and network and communications services.

NIT also participated in the Huawei Elite Partner Summit: Partners Visit Huawei 2026 in Shenzhen, where the delegation met with Huawei global leaders, explored the company’s campus and R&D Center and joined sessions focused on AI and industry innovation.

In addition, NIT highlighted its strategic vision during an interview with Xinhua News Agency, showcasing more than 35 years of experience across data centers, artificial intelligence, energy infrastructure, telecommunications, IT and specialized engineering services in support of Saudi Vision 2030.

Mawaddah Hotels Int'l Group has begun implementing the Amadeus iHotelier Full Bundle across its Jayden hotels following the signing of the agreement with Amadeus Hospitality. The first phase includes Jayden Madinah Hotel and Jayden Masar Hotel, with full implementation expected within six to eight weeks.

The integrated platform will centralize reservations, distribution and guest management while introducing branded bilingual booking websites, real-time availability and enhanced digital guest engagement. The initiative supports Mawaddah's strategy to strengthen direct bookings, improve operational efficiency and establish a scalable technology platform for future Jayden properties.

Nesma Travel & Tourism received a Certificate of Appreciation from flydubai at its office on July 5, 2026, in recognition of its exceptional sales performance and contribution to achieving record-breaking load factors on routes to Bangladesh and India.

The recognition reflects the efforts of the Nesma Travel team and supports stronger cooperation with flydubai, including opportunities for corporate discount agreements.

Play Cinemas celebrated its first anniversary on June 4, 2026, marking a year of growth, expansion and community engagement. Since opening its first branch at Al Jameah Plaza in Jeddah in June 2025, Play Cinemas has expanded to three locations, including Dhahran and Dammam, welcoming more than 500,000 guests during its first year.

The anniversary was celebrated across all branches with guest activities, special offers, branded giveaways, a limited-edition popcorn flavor and dedicated photo experiences. The celebrations also included exclusive experiences for loyal guests and recognition moments for employees who contributed to Play Cinemas’ success.

As part of diversifying its services, Play Cinemas launched the Kidz Auditorium at its Jeddah branch and hosted school visits, community initiatives, seasonal campaigns and special offers. Play Cinemas continues its expansion plans with new branches in Jeddah, Al Kharj, Al Ahsa, Yanbu and Madinah, while continuing to enhance the guest experience across all branches.

Nesma United Industries (NUI) has been awarded the KCRI Campus Operation & Maintenance Contract by King Abdullah University of Science and Technology (KAUST), with a duration of three years and an option to extend for an additional two years.

Under the contract, NUI will provide maintenance, operations, cleaning, waste management, pest control and workplace services for the KCRI Campus, Development Nursery, Marine Operations and Primary Nursery sites located at NEOM Haddah Beach.

The award reflects NUI’s operational excellence, technical expertise, and proven capabilities in delivering integrated facilities management services across complex environments, further strengthening its position within the facilities management sector.

Namma Cargo Services Co. Ltd. has been awarded the HADEED Door-to-Door Freight Forwarding Contract with a total value of SAR 270 million, marking a significant step in strengthening the company’s international logistics and freight forwarding operations.

The contract covers end-to-end freight forwarding and logistics services, with expected annual volumes ranging between 6,000 and 8,000 TEUs, more than 2,000 airfreight shipments and multiple oversize and heavy cargo movements. Following the award, Namma Cargo and Saudi Iron and Steel Company held an implementation meeting focused on system integration, operational alignment and activation planning in coordination with global logistics partner GEODIS.

The project further reinforces Namma Cargo’s position within the logistics sector and highlights its capability to manage large-scale industrial supply chain operations.

Nesma Concrete Solutions successfully designed, supplied, and delivered retaining wall (MSE) systems for the NEOM Trojena Project, supporting slope stability and structural integrity across the mountainous terrain. The company also secured “Code A” approval from NEOM in collaboration with PPCO, confirming full compliance with the project’s technical and quality standards and reinforcing its engineering and manufacturing capabilities in delivering complex infrastructure solutions.

In Riyadh, Nesma Concrete Solutions supplied approximately 48,000 square meters of Grass Interlock pavers for the Jawharat Mall Project, one of the capital’s major commercial and entertainment developments. The permeable paving solution supports sustainability objectives through improved drainage, natural grass growth and reduced urban heat impact.

Nesma Infrastructure & Technology (NIT) has signed two separate contracts with Saudi Energy for substation projects in the Eastern Region and Dawadmi.

The first project involves the replacement of Abqaiq Substation 49 (230/69kV), valued at over SAR 250 million, with a duration of 25 months. The scope of the project includes the replacement of the existing substation infrastructure at Abqaiq. The project supports grid reliability, power distribution efficiency and the ongoing modernization of the Kingdom’s energy infrastructure.

The second project involves the construction of the 132/33 kV Rafaya Substation (SS#8611) in Dawadmi, replacing the existing SS#8601, with a value exceeding SAR 130 million and a duration of 24 months. The scope includes developing a new substation facility that will take over and enhance the function of the current infrastructure. The project supports the modernization and strengthening of the Kingdom’s electrical network infrastructure.

Nesma Security has been awarded a new contract with MODON in April 2026 to provide security services across industrial cities in the central region of Saudi Arabia.

The three-year contract, valued at SAR 92 million, covers 14 industrial cities including Riyadh, Al Kharj, Sudair, Qassim, Az Zulfi, Shaqra, Dhurma, Hail and Al Janadriyah, in addition to the Saudi National Center for Archives & Records. The project involves deploying 200 employees across multiple locations, with 24/7 coverage of city gates based on MODON requirements.

The project reflects the scale and importance of supporting strategic industrial areas and operating in line with MODON’s high security standards.

Mawaddah Int’l Group for Hotels and Umrah Services has signed a Memorandum of Understanding with Benan Musanada Company to explore collaboration in the development and operation of hospitality assets in Saudi Arabia.

The agreement establishes a framework to evaluate opportunities aligned with the JAYDEN hospitality platform, with Benan focusing on real estate development and Mawaddah leading hotel management and operations.