Ndigitec Delivers Magic For IMG Worlds Of Adventure


What do zombies and dinosaurs have to do with Nesma? A project completed by NDigitec for IMG Worlds of Adventure announces the arrival to Dubai of the world’s largest indoor theme park. The action-packed commercial brought to life by NDigitec showcases the strength of its premedia division, which incorporated a range of global brands and animated characters such as the Hulk, Iron Man, and the Powerpuff Girls for this ambitious project.

“The film is by far the most VFX heavy and advanced CGI-based piece of filmmaking to come from this region. I hear from people all over the world who have seen the commercial and love it,” says producer Daniel Sheridan.

The campaign was far-reaching, broadcasting on regional television outlets such as MBC and Cartoon Network (CN), running for 20 weeks in all major UAE cinemas, and entertaining passengers around the globe on Emirates Airline’s ICE network.

“When we first pitched our treatment, the client was blown away at our creativity, attention to brand, and ability to deliver such high-quality content,” says Executive Producer Nathan Ornick. “In this region, there are talented agencies, film production companies and specialized post-production companies, but when it comes to a single, integrated solutions provider for content from concept to color-correction, NDigitec is by far the best.”

The 82-second spot required a turnaround of less than nine weeks. NDigitec developed the script with its internal creative team which required four weeks of preproduction. The film was shot over two days in Dubai on both physical sets and green screen. NDigitec’s postproduction and CGI team then dedicated over 40 artists to create the spot in just five weeks of post, including 3D animation of dinosaurs and Marvel superheroes, 2D animation, 3D set replacements and physical effects.

“Every shot is a VFX shot,” says VFX Supervisor Eyad Arabi. “This production really pushed things to the limit. Working with global brands such as Marvel and CN was a great privilege, and collaborating with their creative departments was inspiring. We got to create the story where many of these epic characters come to Dubai for the very first time.”

Developing the film to appeal to the diverse concerns of each major brand required extreme attention to detail. For example, although the Marvel characters of Iron Man and the Hulk are all from one art guideline set with detailed references, all the assets had to be developed, built and animated from scratch by NDigitec.

“These kinds of projects are the reason many of us got into creating animation and VFX in the first place,” says Arabi.